magnum awa launch

To celebrate the launch of AWA by Magnum and the collaboration with African fashion designer Rebecca Zoro to support women in the cocoa farming communities of Côte d'Ivoire, we produced an intimate storytelling dinner with key UK media and influencers.  

Challenge

Our brief was to create a media launch event to announce the collaboration with African fashion designer Rebecca Zoro for AWA by Magnum - as one of the Word’s leading ice cream brands, it was essential it was presented in the right way.

Insight & Strategy

Great storytelling often unfolds around the dinner table, making an intimate dining experience the perfect setting for such an empowering initiative.

Solution

We transformed an exclusive London waterside venue into an immersive storytelling experience. Printed imagery, emotive content, tastes and flavours, every touchpoint thoughtfully brought to life the initiative and the people close to it. The captivating focal point was the collection itself showcasing limited-edition pieces inspired by the women of Côte d'Ivoire with 100% of the funds generated from sales going straight into our cocoa farming communities.