To celebrate the launch of AWA by Magnum and the collaboration with African fashion designer Rebecca Zoro to support women in the cocoa farming communities of Côte d'Ivoire, we produced an intimate storytelling dinner with key UK media and influencers.

Challenge
Our brief was to create a media launch event to announce the collaboration with African fashion designer Rebecca Zoro for AWA by Magnum - as one of the Word’s leading ice cream brands, it was essential it was presented in the right way.

Insight & Strategy
Great storytelling often unfolds around the dinner table, making an intimate dining experience the perfect setting for such an empowering initiative.

