magnum awa

To celebrate the launch of AWA by Magnum, an initiative that works to empower women in the cocoa farming communities of Côte d'Ivoire, we produced an intimate dinner with key UK media and influencers.  

the challenge

In 2022, Magnum launched AWA by Magnum, a fashion collaboration with Rebecca Zoro, with all proceeds invested in supporting the women of the cocoa farming communities in Côte d’Ivoire. We were briefed to plan, produce and manage an intimate press launch event, showcasing the Rebecca Zoro fashion collection and communicating the incredible story behind the new AWA initiative.

the solution

We took over Menier Penthouse and fully dressed the venue, including large branded canvases, interactive AV, display areas for the AWA collection and a curated dining experience.

The consumer journey was our main priority, and this began from the moment guests entered the building. Positioning the fashion showcase front and centre created a beautiful focal point to the room. The rest of the space was then used to leverage the AWA assets and colours through various touchpoints - this included digital content displayed on screens in a way that connected with the physical branding and lead guests through to the dinning area in a seamless and holistic way.

the impact

A successful launch event that provided an inspiring and educational evening, resulting in positive, wide-spread media coverage.

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