etoro passion pods

We created engaging 'passion pods' for eToro's 'Invest in the Brands you Love' campaign, simplifying investing concepts and driving numerous workshop sign-ups, resulting in a significant boost in recognition metrics.

Challenge

eToro, a growing social investment platform, knew they needed a brand experience to simplify their concept and educate new audiences on the ease of investing. How could we make it engaging and relatable?

Insight & Strategy

Leveraging eToro’s 'Invest in the Brands you Love' campaign, we created experiences focused on different audience passion points, which would drive people to hosted 101s with the eToro team.

Solution

We designed four 'passion pods'—'Sports Fanatic', 'Gaming Boss', 'Lifestyle Guru', and 'Tech Genius'—featuring popular, well-known brands from each sector. These spaces showed consumers that investing in familiar, trusted brands is easy, regardless of their investment knowledge. To extend our reach, we involved influencers, eToro talent, and brand advocates, optimizing each space for social media.

Impact

The pop-up was buzzing over its three-day run, resulting in numerous sign-ups for eToro workshops, even requiring a waitlist. The social and PR engagement around the activation helped secure a significant boost in recognition metrics.

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