microsoft ai art studio

We created an immersive, AI art studio for Microsoft at trade shows, allowing delegates to generate unique generative art using Microsoft products, which drew crowds, generated leads, and demonstrated strong ROI.

Challenge

Microsoft wanted us to reimagine their experience at trade shows to ensure they drew the crowds and gained new leads while providing the opportunity to showcase different products.

Insight & Strategy

Tapping into a key passion point for our audience - art, would enable Microsoft to offer an unexpected experience and stand out, whilst providing a memorable way to learn about innovative Microsoft products.

Solution

We created an AI driven Art Studio where delegates could apply Microsoft products first-hand to generate a unique piece of AI-generated, digital art. After having their photo taken, delegates answered questions via Microsoft Headphones and Speech to Text, whilst a custom algorithm on Microsoft Azure generated their unique piece of art via a QR code. Finally, data collected throughout each event was interpreted live as artistic animations highlighting Microsoft Analytics and Power BI.

Impact

We were thrilled we were given the opportunity to approach things differently and ensure Microsoft was a talking point wherever it showed up, generating the crowds and leads we were aiming for. The modular experience was rolled out across multiple exhibitions and events for two years, demonstrating strong ROI for our client.

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