We were tasked with reimagining Microsoft Azure's presence at events to ensure they generate the maximum amount of exposure and consumer buzz.
The brand felt that they needed some creative flair to come up with a crowd-pulling concept to showcase how innovative Microsoft products are and to ignite prospective customer conversations and leads.
After pitching three forward thinking concepts - all harnessing and highlighting the very best of Microsoft - an AI Art Studio was designed and developed to ensure the brand was the most talked about at each show it visits. Participants use Microsoft products first hand (Azure Cognitive Services, Speech to Text, Microsoft Headphones, Analytics, Power BI) to generate a unique piece of AI generated digital art, whilst simultaneously learning about how Microsoft can help their business innovate. Consumers start the experience by having a photo blast of three images taken of them. After selecting their favourite, they verbally (or via the touchscreen keyboard for accessibility reasons) answer a series of six questions . Whilst answering, the AI gets to work in the background on Microsoft Azure generating their unique piece of art. After completing all of the questions, the participant is presented with a QR code on screen where they can download the bespoke art to their mobile and learn how to mint it as an NFT. The last step in the consumer journey is to move across to a secondary screen, where participants learn more about all of the Microsoft products utilised during the experience. All of the non-personal data that has been collected is also displayed in impactful graphical animations that showcase how consumer responses have differed from event to event, at different times of day, with different sizes of company etc.