john lewis flagship window

We launched Microsoft’s Copilot+ PCs with an artistic AI showcase in the window of John Lewis & Partners, creating a dynamic multimedia experience that resulted in a 16% increase in consumer enquiries and purchases.

Challenge

How can we present Copilot+ PCs in an exciting way knowing we’ve got a fleeting moment to grab consumers attention and a limited budget?

Insight & Strategy

Knowing our brain perceives visual cues in nanoseconds, we used a combination of colors, shapes, lighting, and words to ensure that quick impression was an impactful one.

Solution

Taking a cost effective design approach, we created a dynamic multimedia experience with layers of bold brand colours and imagery alongside video screens and eye-catching displays of Microsoft devices.

Impact

An uplift of consumer enquiries / purchases of 16%.

more case studies

proudly supporting…

proudly supported by…