We launched Pringles ‘Mind Popping’ campaign with a five-minute projection-mapped light show on the Pringle-shaped London 2012 Olympic Velodrome, generating extensive media coverage across EMEA.
Challenge
Pringles wanted a big, ownable stunt to make noise across EMEA for their ‘Mind Popping’ campaign - a fictional take on how humans were made for Pringles.

Insight & Strategy
What better way to bring the evolution story to life than through the words of the ‘godfather of evolution’, Charles Darwin?


Impact
Despite being in the midst of a pandemic, the activation generated huge reach with media outlets covering the launch and more than six million viewing the live stream and social content.